18%
Average RPU lift
3.2x
Return on ad spend across touched accounts
6 wks
From onboarding to lives
28+
Meta retargeting funnels deployed
The problem
Why Meta spend keeps underperforming
Ad → page mismatch
Every Meta ad — cold or warm, feed or Reels — promises something specific. Most DTC stores send every click to the same homepage. The promise breaks in the first second.
drop-off
cause-1
cause-1
Wrong pressure level
Cold prospects need context before commitment. Warm audiences need a reason to close. Most landing pages apply the same discount stack to both — it burns cold traffic and bores warm traffic.
drop-off
cause-2
cause-2
No testing by surface
Feed, Reels, Stories, Audience Network — every placement brings a different mindset. Most brands run one landing page against all of them and call it a funnel. There's no way to know what's working where.
drop-off
cause-3
cause-3
THE solution
How ClickMint fixes Meta funnels.
01
Audience diagnostic
We map every Meta traffic source feeding your store — cold prospecting, warm retargeting, each placement, each creative — and surface where each one is leaking. A cold Reels viewer breaks for different reasons than a cart abandoner on Feed. Same Meta dashboard, completely different problems.
02
Segment-matched landing
Each Meta traffic source gets a landing page built for the ad it came from — not a homepage. Arrived from a cold Reels ad? You see short-form context and soft commitment. Arrived from a retargeting carousel? You see the cart you left behind. The ad and the page say the same thing.
03
Lift measurement
Every surface-matched page is tested against the version it replaced, measured in revenue per user — not clicks. You see which surface lifted, by how much, and what each one added to the bottom line. Per audience. Per placement. Per creative.
Meta isn't a targeting problem — it's an experience problem. The ad knows who the visitor is. The page pretends it doesn't.
What's included in every engagement. Managed end-to-end.
Audience diagnostics
We map your existing retargeting segments by behaviour, drop-off point, and intent level — before we build anything.
Surface-matched builds
Each audience segment gets a landing experience built for where they are in the decision journey, not a repurposed homepage.
Experiment infrastructure
A systematic CRO programme running against your warm traffic — copy, offer, commitment level, urgency — tested continuously.
Offer continuity layer
The ad creative and the landing page deliver the same message. We close the gap between what you promised and what they see.
RPU tracking
Revenue per user tracked per segment, per variant, per experiment. You know exactly which levers are moving the number.
Ongoing optimization
We run, monitor, and iterate the system continuously. Infrastructure — not a campaign that ends when the budget runs out.
ClickMint turned our Meta spend from a fixed cost into our highest-ROAS channel. Cold and warm, Feed and Reels — each surface now gets its own landing page.
Culprit's PDPs were converting warm traffic at the same rate as cold. Key social proof was buried in accordions below the fold.