Solution · Search

Your highest-intent visitors are landing on your worst page.

Branded search is your highest-intent traffic. It’s also the most wasted.

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tiktok.comaffiliate
Running Shoe Pro X — Product Detail Page
Referral Context Lost
0 of 4 signals received
41%
Average RPU lift
2.3x
Conversion rate improvement
4 wks
Time to first results
22+
funnels deployed
The problem

Branded search is your highest-intent traffic. It’s also the most wasted.

Wrong landing page

They already trust you. Sending them to a homepage with no context for their intent is how you convert a $4 CPC into a $0 sale.
drop-off

cause-1

No purchase signal capture

Branded search visitors who don't convert on first visit are your most recoverable audience. Without proper signal capture, they disappear into your retargeting pool with no context about their intent.
drop-off

cause-2
revenue infrastructure

How ClickMint drops CAC while boosting ROAS

Most DTC brands lose 40–60% of their branded search revenue to a generic landing experience. Run the number.
Monthly Branded Search Spend Drag to run your number
$5,000
$1K $25K $50K $75K $100K
Estimated Waste
$2,600
~52% of spend
Recoverable Revenue
$1,550
~31% recovery avg.
What ClickMint Changes
Generic homepage
Intent-matched
branded landing
−62% drop-off
No signal capture
Full purchase intent
tracking
+41% RPU avg.
One page for all
visitors
Segment-matched
experience
2.3× conversion
Search isn’t a traffic problem — it’s a landing problem. The intent is already there. The page just isn’t ready for it.
See your impact. Estimate your RPU.
THE solution

How ClickMint fixes search funnels.

01

Search intent audit

We capture every branded query coming in to your store and trace where each one currently lands. Most are routing to /home — a page that knows nothing about what the visitor typed. The audit surfaces the exact gap between intent and destination.
Search Intent Feed · Live Audit
Last 7 Days
Branded Query
Routed To
Intent
02

Intent-matched landing

Each branded query gets a landing page built for what was searched — not your homepage. Searched for sizing? You see fit help. Searched for sale? You see the offer. The page confirms they're in the right place immediately.
Intent → Page · Live Routing
4 Query Variants
↳ Branded Query
Detected Intent
Browse product
↳ Page Built
03

Purchase signal capture

Every branded search visitor who doesn't convert is a recoverable signal. We track what they searched, where they dropped, and build recovery paths matched to their original query — so retargeting knows why they left, not just that they did.
RPU Recovery · Per Query
Last 30 Days · Control vs Variant
Branded Query
RPU Lift
Recovered
brand x running shoes
+48% RPU
$0
/ month
brand x sale
+62% RPU
$0
/ month
brand x size guide
+34% RPU
$0
/ month
brand x reviews
+29% RPU
$0
/ month

What’s included in every engagement. Managed end-to-end.

Search intent audit

We map every query coming into your store and trace where each one currently lands. Most route to a page that has nothing to do with what was searched. The audit shows exactly where intent and destination part ways.

Intent-matched landing build

Each query type gets a dedicated landing experience built around what the visitor already knew when they searched. Not your homepage. Not a repurposed collection page. A page that confirms they're in the right place.

Purchase signal capture

High-intent visitors who don't convert first time are your most recoverable audience. We track what they searched and where they dropped so recovery paths are built around their original intent — not just that they left.

Offer continuity layer

The query made an implicit promise. The page has to keep it. We close the gap between what the visitor expected when they searched and what they actually find when they arrive.

RPU tracking

We instrument the funnel to track revenue per user across sessions — not just clicks. Each query variant gets its own performance number so you know exactly which intent is converting and which isn't.

Ongoing optimization

We run, monitor, and iterate continuously. As query patterns shift and new intent signals emerge, the funnel adapts. This is infrastructure — not a one-time build.

case study

Apparel & Fashion - Search Funnel

Context
Culprit's collection pages buried key purchase controls on mobile. High-intent shoppers were arriving and running into friction before they ever reached a size or a price.

Stop paying for audiences that never close.

Most DTC brands running search are leaving 40–60% of their recoverable revenue on the table. ClickMint diagnoses your funnel and shows you exactly where and why — in under two weeks.